- Award Recognizes Campaign to Vaccinate 1.2 Million Americans -
WOONSOCKET, R.I., June 30 /PRNewswire/ -- CVS/pharmacy and MinuteClinic,
CVS Caremark's retail clinic division, have received the National Influenza
Vaccine Summit 2009 Immunization Excellence Award for a Corporate Campaign.
The award, co-sponsored by the American Medical Association and the Centers
for Disease Control and Prevention, was presented yesterday evening in Dallas
as health care leaders from more than 100 government and private organizations
gathered at the National Influenza Vaccine Summit annual meeting.
The award recognizes individuals and organizations that have made
extraordinary contributions toward improved adult and/or childhood influenza
vaccination rates and, more specifically, corporate campaigns that increase
awareness and delivery of influenza vaccinations nationwide.
Through its integrated "Flu Shots Made Simple" campaign, CVS/pharmacy and
MinuteClinic administered more than 1.2 million flu shots in its retail
locations during the 2008/2009 flu season.
The coordinated approach included 7,500 flu shot clinic events held in
CVS/pharmacy stores and flu shots on demand seven days a week at about 500
MinuteClinic health care centers located inside select CVS/pharmacy locations
across the country. More than 6,000 nurse practitioners, registered nurses
and pharmacists administered shots as part of the program.
To educate the public about the importance of getting an annual flu shot,
CVS/pharmacy and MinuteClinic designed an integrated marketing communications
campaign that included television, print, direct, in-store promotion and
"CVS/pharmacy and MinuteClinic are delighted to be recognized for our
efforts to vaccinate our customers and patients and to help keep them and
their families healthy during the cold and flu season," said Donna Haugland,
Chief Nursing Officer, MinuteClinic, who accepted the award on behalf of
MinuteClinic and CVS/pharmacy.
CVS/pharmacy and MinuteClinic will announce plans for its 2009/2010 flu
shot campaign soon. Flu shots will be available at in-store flu shot events
and daily at MinuteClinic. In addition, MinuteClinic will continue to
administer rapid flu testing and serve as a surveillance provider to local
health departments in 25 states and more than 50 metropolitan areas.
About CVS Caremark
CVS Caremark is the largest provider of prescriptions in the nation. The
Company fills or manages more than 1 billion prescriptions annually. Through
its unmatched breadth of service offerings, CVS Caremark is transforming the
delivery of health care services in the U.S. The Company is uniquely
positioned to effectively manage costs and improve health care outcomes
through its more than 6,900 CVS/pharmacy and Longs Drugs stores; its Caremark
Pharmacy Services division (pharmacy benefit management, mail order and
specialty pharmacy); its retail-based health clinic subsidiary, MinuteClinic;
and its online pharmacy, CVS.com. General information about CVS Caremark is
available through the Investor Relations section of the Company's Web site, at
www.cvscaremark.com/investors, as well as through the press room section of
the Company's Web site, at www.cvscaremark.com/newsroom.
Contact: Brent Burkhardt Carolyn Castel
TBC Public Relations CVS Caremark
SOURCE CVS Caremark
Brent Burkhardt of TBC Public Relations,
for CVS Caremark;
or Carolyn Castel of CVS Caremark,
Web Site: http://www.CVS.com