|This February, Healthy Women 'Lifts' Women's Energy; A New Resource At CVS/pharmacy Offers Simple Solutions for Boosting Health and Energy|
|WOONSOCKET, R.I., Feb 14, 2002 /PRNewswire/ -- Many women lead
high-octane lifestyles, while relying on caffeine and junk food to fuel their
bodies. During February and March 2002, CVS/pharmacy's Healthy Women program
will provide free, consolidated information to help women shift out of neutral
and into overdrive, using nutrition and exercise to "lift" their energy levels
naturally, simply and effectively.
The Healthy Women program, available in CVS/pharmacy stores and universally accessible through CVS.com, is a new health and wellness program developed by CVS/pharmacy (NYSE: CVS) and The Partnership for Women's Health at Columbia University. Every two months, Healthy Women addresses a different, top women's health concern as identified by extensive research and The Partnership for Women's Health at Columbia University.
The February-March 2002 "Lift" theme highlights: * The consequences of resorting to quick-fix energy boosts, such as caffeine or junk food; * The immediate benefits of introducing nutritious foods into your diet; * Simple ways to integrate light exercise into your existing routine; * And more resources for maintaining a well-balanced lifestyle for years to come.At the Healthy Women in-store kiosks -- located in 1,900 CVS/pharmacy locations nationwide -- busy women can conveniently gather the latest, free and consolidated information on the featured wellness topic, including brochures to take home for reference and products to help manage health. The same information also is available at CVS.com (for the current topic, see http://www.cvs.com/HealthyWomen).
Regardless of age or demographic profile, women often place their personal health and wellness needs behind those of their families. Healthy Women helps women focus on themselves in a way that fits easily into their established routine. The Healthy Women kiosks are located near the heavily trafficked CVS/pharmacy beauty department, capitalizing on research demonstrating the holistic view that wellness means both looking good and feeling good.
"With time being such a valuable commodity, it's easy for a woman to forget her health and wellness needs while taking care of her family," according to Helena Foulkes, CVS/pharmacy Vice President of Marketing. "Healthy Women is a one-stop learning resource where she can gather information to help her monitor and manage her own health. Women are our core customers, and our Healthy Women program is a logical step in our effort to give women the products and information that will help them lead happier and healthier lives."
CVS/pharmacy's Healthy Women was developed with women's health pioneer and practicing physician Dr. Marianne Legato, founder and director of The Partnership for Women's Health. In addition to the comprehensive, accessible information on the kiosks and on CVS.com, CVS pharmacists can provide information related to women's health and include printed information on women's health topics with prescription medications.
CVS is America's #1 pharmacy dispensing more prescriptions in more stores than any other retailer. With annual revenues exceeding $22 billion, CVS has created innovative approaches to serve the healthcare needs of all customers through its more than 4,100 CVS/pharmacy stores; CVS ProCare, its specialty pharmacy business; CVS.com, its online pharmacy; and PharmaCare, its pharmacy benefit management company. General information about CVS is available through the company's Web site at http://www.CVS.com.
The Partnership for Women's Health at Columbia University is the first collaboration between an academic medical center and the private sector to focus on gender-specific medicine. Gender-specific medicine is the science of how normal human biology differs between men and women and how the manifestations, mechanisms and treatment of disease vary as a function of gender. The Partnership's mission is to spearhead research on gender-specific medicine and to develop comprehensive and unique educational programs that communicate the new knowledge to healthcare professionals and the public.
SOURCE CVS Corporation
CONTACT: Todd Andrews, Director of Corporate Communications of CVS Corporation, +1-401-770-5717; Caroline Wolter or Tina Haskins, both of Kaplow Communications, +1-212-221-1713; Annie Bayne of The Partnership for Women's Health at Columbia University, +1-212-305-9746