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CVS/pharmacy Enters the Fragrance Category New Perennials by Essence of Beauty(TM)

WOONSOCKET, R.I., May 17, 2002 /PRNewswire-FirstCall via COMTEX/ --

- Limited Release Fragrance Line for Spring Season Is Exclusive to CVS/pharmacy -

Capitalizing on the fragrance category growth in the beauty industry, CVS/pharmacy announced today the limited release of Perennials by Essence of Beauty(TM), an exclusive fragrance line for the spring season. Perennials by Essence of Beauty(TM), which includes three prestige-quality fragrances, was developed by CVS/pharmacy exclusively for sale in CVS stores and will be available through June 2002.

Perennials by Essence of Beauty(TM) is another step in CVS/pharmacy's strategy to maintain its leading position in the beauty category. One of the most prestigious fragrance collections to be presented in a drugstore setting, the scents in the Perennials by Essence of Beauty(TM) line are inspired by the delicate hues of European fragrances and innovatively packaged in attractive, flower-like sprays. All scents are priced at $9.99 for one fluid ounce.

"The launch of Perennials is a natural extension of our very popular Essence of Beauty brand," says Cheryl Mahoney, Vice President of Merchandising at CVS/pharmacy. "We developed Perennials specifically with the CVS customer in mind. We're proud to be offering such prestige-quality fragrances on an exclusive basis for our customers."

    The Spring Collection includes three fresh scents:

     *  Citrus Sunburst - An uplifting medley of fruits and florals
     *  Fresh Petals - A fresh floral scent reinvented for spring
     *  Meadow - A warm, woody infusion of green citrus and floral notes

Each Perennials by Essence of Beauty(TM) spray holds one fluid ounce of eau de parfum. Because eau de parfum contains more essential oils than an eau de toilette or cologne, Perennials by Essence of Beauty(TM) provides a fragrance of depth and length. The collection is akin to specialty store offerings in quality.

"CVS is really a destination for beauty solutions," Mahoney continues. "We are committed to providing customers at each of our 4,000+ stores with one-stop shopping convenience and quality. To that end, we have already begun developing Perennials for Holiday 2002, which will include new scents and new packaging."

This new fragrance line will be supported through CVS/pharmacy's weekly circular, which reaches 37 million households, and through CVS/pharmacy's ExtraCare card. Perennials by Essence of Beauty(TM) products are available exclusively at CVS/pharmacy stores and online at All Essence of Beauty(TM) products are backed by the famous CVS 100% satisfaction guarantee.

CVS is America's #1 pharmacy dispensing more retail prescriptions in more stores than any other chain. With annual revenues of more than $20 billion, CVS has created innovative approaches to serve the healthcare needs of all our consumers through its more than 4,100 CVS/pharmacy stores; CVS ProCare, its specialty pharmacy business;, its online pharmacy; and PharmaCare, its pharmacy benefit management company. General information about CVS is available through the company's Web site at

SOURCE CVS Corporation

Todd Andrews
Director of Corporate Communications of CVS Corporation,
Tina Haskins of Kaplow Communications
for CVS Corporation

Copyright (C) 2002 PR Newswire. All rights reserved.

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