|CVS/pharmacy and the National Council on Aging Announce 'Prescription for Better Health' Campaign|
Campaign is part of broader alliance to help seniors take better care of their health through education, prevention and access to benefits
WOONSOCKET, R.I., Feb. 27 -- CVS/pharmacy and the National Council on Aging (NCOA) announced today a joint effort to improve the health and well-being of older Americans. The "Prescription for Better Health" campaign will provide health education, information on prevention, and access to benefits in nearly 6,200 CVS/pharmacy stores nationwide as well as in the community through NCOA's nationwide network of community based organizations.
With an aging U.S. population, and the first of more than 70 million baby boomers turning 60, there is a growing need for healthcare resources for older adults. The alliance between CVS/pharmacy and NCOA will make free health information available on important topics including medication management and healthy aging.
Components of the "Prescription for Better Health" Campaign include:
"The 'Prescription for Better Health' campaign will enable CVS to reach even deeper into the community to offer seniors health care resources, information, and the expertise of our pharmacists," said Larry Merlo, President of CVS/pharmacy - Retail. "The aging population is in need of resources to help them maintain the best possible quality of life. Our new partnership with the National Council on Aging will help fulfill our commitment to helping people live longer, healthier, happier lives."
"Improving the health and well-being of older Americans is key to fulfilling NCOA's mission," said James Firman, President and CEO of the National Council on Aging. "This partnership will make a real difference in the lives of thousands of seniors across the country."
CVS/pharmacy, a wholly-owned subsidiary of CVS Corporation (NYSE: CVS), is America's largest retail pharmacy. CVS is committed to serving the healthcare needs of all customers by being the easiest pharmacy for customers to use, both in its stores and online at CVS.com. General information about CVS is available at http://www.cvs.com/pressroom, as well as http://investor.cvs.com.
About the National Council on Aging
Founded in 1950, the National Council on Aging has a mission to improve the lives of older Americans. NCOA programs help older people remain healthy and independent, find jobs, increase access to benefits programs, and discover meaningful ways to continue contributing to society. A charitable organization with a national network of more than 14,000 organizations and leaders, NCOA is based in Washington, DC. For more information about NCOA, please visit www.NCOA.org.
Contacts: Carolyn Castel Scott L. Parkin Lynne Cavanaugh CVS/pharmacy National Council on Aging Weber Shandwick (401) 770-5717 (202) 479-6975 (617) 520-7046 email@example.com firstname.lastname@example.org email@example.com